Don't Reach Anyone You Can, Reach Everyone You Want  

 

Facebook, Twitter, etc. -- these things influence purchasing decisions

For a small business, blanket advertising is rarely a wise use of resources - like chartering a 747 for a trip to visit friends in Milwaukee.     

 

For Pepsi or Chipotle, the game may be about dominating the market place, but for local businesses it's about carving out a healthy space within it. Facebook groups, Twitter feeds, college football fan sites, niche discussion boards; every day people participate as members of these groups through the affinity-based associations they form, potential customers declare what interests them and what is important enough for their time.   Flynn Enterprises exists on the idea that meeting and engaging with customers where they spend their time will help small businesses bring their messages directly to the customers they want and emerge as a noteworthy institution in the minds of the members of these communities.